Silos
Teams and departments solve the same problems in isolation, and rarely compare notes.
Organisational Performance Advisor
Build stronger cultures. Connect smarter systems. Unlock better performance.
David works with elite sport and complex organisations to strengthen the culture, connection and decision-making that high performance depends on.
David works with elite sport and complex organisations to strengthen the culture, connection and decision-making that high performance depends on.
Experience built inside elite sport, healthcare, pharma and global organisations.
The Challenge
Most organisations don't fail because people aren't capable. They fail because knowledge stays in silos, priorities compete instead of align, and departments stop talking to each other in any meaningful way.
Fragmented Knowledge
Expertise sits with individuals instead of the organisation, and disappears when they’re not in the room.
Misaligned Priorities
Every department is optimising for something different, and nobody agrees on what matters most.
The 5 Cs Framework
The 5 Cs work together.
The 5 Cs work together as a flywheel. As each condition strengthens, it builds momentum across the others, creating a more connected and sustainable performance culture.
Clarity
Everyone understands the priority, and why it matters
Communication
Information moves freely, in both directions
Connection
People trust each other enough to be honest
Collaboration
Teams build on each other's thinking instead of guarding it
Community
People feel part of something bigger than their own function
Ways to Work Together
Three ways to work together
ORGANISATIONAL PERFORMANCE
Performance and Culture Review
Understand the conditions shaping performance, identify the barriers holding people and teams back, and build a practical roadmap for what comes next.
Explore Organisational Performance
AI Strategy
Sports Performance AI Bottleneck Audit
Identify where AI can improve performance and medical workflows, where human judgement must remain, and what your organisation should prioritise first.
Explore AI Strategy
ESSENTIAL SKILLS
Workshops, Events and Speaking
Experiences focused on the human capabilities that help people and teams communicate, collaborate and perform together.
Explore Essential Skills
15+
years of expertise in design and planning excellence.
David's Perspective
Why this work matters
David's career began in sports medicine, inside some of the highest-pressure performance environments in the world. Years spent working across the NBA, NFL and EPL taught him that the difference between good and great organisations rarely comes down to talent. It comes down to how people communicate, share knowledge, and make decisions under pressure. That perspective now shapes how he works with organisations of every kind.
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Selected Work
Where the thinking became practice.
English Premier League Team
AI Strategy Session
An interactive strategy session exploring how AI can support, automate and augment workflows across the club’s performance and medical ecosystem. The session identified immediate use cases, operational bottlenecks and the foundations required to build greater efficiency, learning velocity and decision quality.
NFL Team
Sports Performance Summit
A multidisciplinary flagship summit, delivered online and on-site, bringing together departmental leaders, emergent leaders and practitioners across performance and medical functions. Expert insights and applied workshops strengthened collaboration, accelerated shared learning and translated ideas into better player outcomes.
English Premier League Team
Guest Speaker Series and Development Roadmap
A structured six-month programme targeting technical and personal skills development. The roadmap supported collective team growth while creating professional development pathways tailored to each individual’s role, ambitions and future potential across the academy, women’s and men’s first teams.
Global MedTech/Pharma Multinational
Building High-Performing Teams Workshop
A one-day off-site designed and facilitated for leaders across every function of a global organisation with a footprint in Europe and the USA. The programme strengthened cross-functional alignment, trust and collaboration, establishing practical ways of working to support sustained high performance and specific KPIs.
Business and Sport Leaders
Leadership Development Session
An online session connecting leaders from business and elite sport to explore leading people and managing teams through growth and AI. Cross-sector learning and practical dialogue led to targeted introductions and a trusted network for shared R&D, innovative practice and stronger critical thinking.
NWSL Team
Shaping Performance and Culture Through the 5 Cs
An interactive day with business operations, commercial and front-office teams, using the 5 Cs to strengthen relationships, shared ways of working and culture. Spotlight Performance mapped individual preferences and collective dynamics, giving the group a shared language for understanding strengths, blind spots and collaboration.